Best Practices for AI-Enhanced Fuel Supply Chain Management  

Artificial Intelligence (AI) is a widely discussed topic, but opinions on its impact vary. Will it be a major advancement or come with challenges? 

To truly understand AI, however, it’s important to view it in the context of a specific use. Just as AI has revolutionized operations in industries ranging from e-commerce and finance to healthcare and manufacturing, it holds the key to fuel supply chain optimization.  

1. Understand how AI works 

AI and machine learning use complex algorithms to ingest data from various sources, analyze it against historical trends, and dynamically adjust or recommend the most optimal course of action for a given situation. 

For example, let’s say a fuel operator has three different supply contracts at three different terminals, all within the same distance of the end location. They also have access to the historical sales data for that location. With traditional systems, the supply and dispatch teams need to manually determine the best options for load scheduling, pick up, and delivery. As we’ve discussed in previous posts, fuel supply chain workflows that rely on manual touchpoints leave the door open to costly slowdowns and errors.  

By contrast, AI-driven technology makes those determinations in seconds, providing the operator with the best option from a price and a site run-out perspective. The supply and dispatch teams are freed up to focus on execution, and the risk of manual errors is driven down, saving time and revenue. 

2. Have a specific goal in mind

In the bigger picture, the transformative impact of AI and machine learning extends across the entire retail fuel workflow spectrum. From supply and contract management to forecasting, dispatching, and even reconciliation and invoicing, AI-driven insights significantly reduce reliance on manual decision-making processes, enhancing overall operational efficiency. 

Across the fuel supply chain, AI can: 

• Predict how much fuel is demanded at a site on a given day  
• Automatically assign loads to trailers and drivers, optimizing order assignments to maximize capacity across multiple trucks where needed 
• Optimize delivery route planning, finding the best path to minimize travel distance, align with hazmat considerations, and create an optimal order of delivery points 
• Monitor dynamic fuel demand over time, enabling a user to pinpoint which day a demand spike is most likely to occur, as well as assign the demand spike for the appropriate season based on short/long term historical consumption trends 

3. Track outcomes

Once you’ve determined how AI will benefit your business most, take note of tangible improvements like time saved, cost reduction, or better distribution of labor hours. With evidence of the benefits, you can likely find other ways automation can help you grown your business.

By harnessing the power of data-driven insights and automated decision-making, fuel operators can optimize operations, unlock untapped potential and drive revenue growth. AI is the not-so-secret weapon for positioning themselves for sustained growth and competitiveness in an increasingly dynamic marketplace. It becomes the tool that augments human capabilities, not replaces them. 

To learn how AI automation and integrated technology can power your business growth, set up time to talk to one of our solution consultants here.

Brian Allender

SVP of Product & Technology

Brian has over 15 years’ experience providing a range of solutions to businesses of all kinds, focusing on development, project management, quality assurance, and operations. As the SVP of Product & Technology at Titan, Brian leads the company’s overall product strategy, including process improvement and development operations.